Lululemon and the rise of athleisure
Chip Wilson founded Lululemon in Vancouver in 1998 to sell yoga clothes. Its leggings helped make workout wear everyday fashion.
fashion business
The patent that made Levi’s: how blue jeans became a business
Levi Strauss and tailor Jacob Davis patented riveted work pants in 1873. The idea turned a San Francisco dry goods firm into a global brand.