Sean “Diddy” Combs has teamed up with Comcast to launch his own music network set to debut in 2013.
The new network will be called Revolt.
via The Hollywood Reporter-
Combs will partner with MTV veteran Andy Schuon on Revolt, which will showcase music and pop culture programming including music videos, live performances, news and interviews with a robust social media component.
Revolt, said Combs, “is the first channel created entirely from the ground up in this new era of social media. We’re building this platform for artists to reach an extraordinary number of people in a completely different way. Revolt will be live, like all great moments in television history.”
How will this play with other music channels is yet to be determined. We assume there will be a lot of ads for Ciroc?!
[THR]
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